Are you ready to pledge?
Gamma Alpha Upsilon boys have a brotherhood like no other! They’re young, hung and they definitely know how to have fun! From late night wine chugging to their designer-sponsored initiation rituals and steamy paddling sessions, they’re a lot like the other frats on Greek row with a little bit of a twist.
Celebrate true brotherhood with a feminine edge and become a member of G.A.Y. by donning the trademark uniform of the common frat boy, only better! G.A.Y. tees parody common hazing rituals performed by typical frats and create a merger between that and pornography as well as an inviting, bright, feminine aesthetic suitable only to the most fun of queer men.
Each G.A.Y. shirt represents a different fraternity hazing ritual–Branding, Paddling, the Cum Cracker, the Initiation Ritual, and Excessive Drinking. They were designed to parody the standard t-shirts worn by the typical frat boy and combine aspects of reality and fraternity-themed pornography.
Designed to mimic rulebooks of actual fraternities, the G.A.Y. Lookbook acts as an insight into the walls of the fraternity house, with rules for new pledges and bios for each fraternity brother.
Photography by Suzanne Sferrazza