ready to werk?
HissyFitness is a new kind of fitness app crafted exclusively for gay men. The app focuses on creating an entertaining, aesthetically pleasing and fun experience for the user–as a majority of fitness apps tend to fall flat on the fun factor–while they embark on their journey to achieving their dream body. HissyFitness is a commentary on gay gym culture, the hypersexualization of the gay community and the categorical nature of gay men in relation to body types and sexual attraction.
The running feature on the app shows users where gay friendly destinations are located on their route, a playful nod to the sexualization of gay spaces. Cosmetic stores, organic markets, shopping malls, and coffee shops are among the most popular rest stops.
Each preprogrammed werkout is designed to help the user achieve their desired body type. From left to right: The Revenge Body, The Twink Body Maintenance, The Power Bottom Blast, and The Grin and Bear It.
